Advertising your wedding business | Wedding Industry Pros

You are here: Home / Business / Advertising your Wedding Business

Posted by Kylie Carlson on September 30, 2011 ? Leave a Comment?

In an era where Twitter, Facebook and?Blogs in general?are huge parts of both our business and personal lives I have recently been asked by many of our students about whether or not I would recommend advertising in a Wedding Magazine.

Hmm?this is not an easy one to answer as it really does depend on the magazine, who your prospective client is and what you are expecting to get out of it.

Advertising in a wedding magazine isn?t for the faint hearted. It is something that takes time to grow and you have to be willing to advertise for a minimum of 12 months to really see any results. I don?t know the current statistics but?a few months ago we wrote a?marketing article on the Death of the Bridal Magazine and whether or not this form of advertising will continue, so rather than talk about this again I thought it would be better to give you our top tips on what to do if you are going to advertise in a bridal magazine:

1. Never accept the first price you are given. Magazines will always negotiate with you so don?t be frightened to ask for a better deal.

2. Measure your response. Make sure you record how much response you have got from the advert so you can make an informed decision when deciding whether or not to renew the advert.

3. Always ask about editorial. As an advertiser you want more from the magazine than?just regular advertising. Keep badgering them about editorial features and make sure?you know what features are planned for the next 6 months so you make sure you are relevant.

4. Do your research. Buy the magazine and?have a look at who is advertising in there and give them a ring to see what their response has been like.?Try and make sure you?ring someone in a similar field to you otherwise that could be a waste of time. An entertainer might have a very different response to a wedding planner.

5. Make it obvious. Nobody really cares what the name of your company is. Most?people need things to be?obvious and staring them in the face so make sure you tell people what it is that you do. If you specialise in budget weddings state that in big writing in the advert so it is obvious to the brides when they are flicking through.

I hope this helps in the decision making process on whether or not to advertise in a bridal magazine and remember to tell us about your experiences as it is by sharing information that we really help each other in the industry.

Source: http://www.weddingindustrypros.com/industryarticles/advertising-your-wedding-business/

nike pro combat gardasil gardasil usnews new york special election windows 8 2pac