In one of the first signs of overindulgent Web 3.0 idiocy comes this piece of news -
Jonathan Kaplan, creator of the Flip camera, has announced his next project ? a grilled cheese restaurant chain.
From VentureBeat.com,
Specifically, Kaplan said his new company The Melt will be a ?next generation fast, casual restaurant.? Users will be able to order grilled cheese sandwiches and soups via the Melt mobile website. Then they receive a ?QR code, redeem the code in any Melt restaurant, and receive their freshly made order in minutes.
?The company has even raised venture funding from famed firm Sequoia Capital ? Kaplan wouldn?t specify how much, but he said it was enough to open 20 stores, which cost between $500,000 and $1 million. So if you do the math, that?s at least $10 million.
(? A?QR code is just a barcode)
For this, Kaplan has raised venture funding to open five restaurants in the bay area, and 500 restaurants in the next five years.
Really?! 10 million dollars to open a chain of grilled cheese restaurants which uses the hook of mobile technology to attract customers? For once, I am speechless.
I say we put together 20 food carts with sandwich making capability, and send them to San Francisco. We?ll only charge them $500k for each one. Maybe we can get city funding from the ?Portaloo? division. In the meantime, I?m looking for an investment group for my ?Canine Treats? restaurant chain.
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Source: http://www.portlandfoodanddrink.com/2011/06/10-million-for-grilled-cheese-sandwiches/
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