It looks like the Downtown Jacksonville advocates who are raising $300,000 to launch a new marketing campaign aren?t alone in their philosophy.
Downtown disconnect: Reacquainting Duval County with its urban roots
Will a fresh spin draw suburbanites Downtown?
After Florida was ranked the 29th best state for business by CNBC, a Florida businessman wrote a column that the real problem is a "branding" issue.
?Florida is a dramatically under recognized option for new business creation and expansion,? Toby LaVigne wrote. ?And while Florida can?t change many of the factors in the rankings, it can change perception.?
What do you think? Are these marketing, branding and perception issues? Or do Downtown Jacksonville and Florida need to do more to change their respective realities?
Ashley covers real estate, sports business, hospitality and health care
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